Audience

For my target audience, I will need to choose a group of people that would like horror-comedy’s and are over the age of 15.

Generally males prefer the horror gender and people aged 16-24 also prefer horrors.

This makes men aged 16-24 my target audience but I wouldn’t want to single them out because there are women who would watch this. Unfortunately I think the film would appeal to men more, because of the action/zombie aspect of the film.

However I wouldn’t promote the film towards men because to generate the most money a film would need to appeal to all.

So my target audience is young adults, both genders though it is likely that more men will come.

I would advertise it a lot on TV or in the cinemas because that’s where my target audience would see it.